Lernen von den (ganz) Großen: Miuccia Prada
„All of our work as designers is to understand what people are thinking, where the world is going, how things work.“
WWD: What do you think of the fast-fashion boom?
M.P.: I have never even considered it and I’ve explained why. It’s because I don’t like the idea of a bad copy of what one does for the main brand. If I had an ingenious idea to do fashion that costs less but that wasn’t a bad copy of something else, with completely different criteria and ways of doing things, I would do it. Also for myself, it would be an ingenious idea. For now, what I see more or less is the bad copy. Also with clothes that cost little, you need to ask why they cost so little. Because no one ever asks themselves that.
But it definitely is part of today so it’s all fine. I don’t have a problem with it. Everything that happens happens, so there’s no need to be against it. It’s logical that it’s like this.
It’s what everyone wants and I resist it because I want to be relevant in my own way.…I try to simplify my ideas and make them more simple but beyond a certain point, the simplification is not a positive thing.…So extracting the essence of a brand so that a brand is just a bow, the brand is just a heart, the brand is just black…everyone would want that. Even the customers would want that. The majority of people want to just sell and probably [Kawakubo] would have found this aspect negative. Because in the end she didn’t want to banalize what she does and almost become a caricature of herself.
It’s clear that Chanel is known for the little jacket and Vuitton for the LV and us? Nobody really knows what we are, which is fortunate. Because I try to resist making a banal product. It’s clear that, as the world continues to get bigger, a bit of simplification is necessary but not to the point where it becomes totally useless or uninteresting.
Miuccia Prada in einem Interview mit wwd.com
Geführt wurde das Gespräch während eines Prada-Events in Peking. Im Hintergrund sieht man Models für die Catwalk-Show. Da Chinesen keine „billigen“ Baumwoll-Stoffe mögen, wurde die komplette Kollektion mit luxuriösen, schillernden Stoffen aufgewertet. Für die Show wurde eigens der komplette Show-Space der Mailänder Präsentation nach China geflogen…
WWD: What do you think of the fast-fashion boom?
M.P.: I have never even considered it and I’ve explained why. It’s because I don’t like the idea of a bad copy of what one does for the main brand. If I had an ingenious idea to do fashion that costs less but that wasn’t a bad copy of something else, with completely different criteria and ways of doing things, I would do it. Also for myself, it would be an ingenious idea. For now, what I see more or less is the bad copy. Also with clothes that cost little, you need to ask why they cost so little. Because no one ever asks themselves that.
But it definitely is part of today so it’s all fine. I don’t have a problem with it. Everything that happens happens, so there’s no need to be against it. It’s logical that it’s like this.
It’s what everyone wants and I resist it because I want to be relevant in my own way.…I try to simplify my ideas and make them more simple but beyond a certain point, the simplification is not a positive thing.…So extracting the essence of a brand so that a brand is just a bow, the brand is just a heart, the brand is just black…everyone would want that. Even the customers would want that. The majority of people want to just sell and probably [Kawakubo] would have found this aspect negative. Because in the end she didn’t want to banalize what she does and almost become a caricature of herself.
It’s clear that Chanel is known for the little jacket and Vuitton for the LV and us? Nobody really knows what we are, which is fortunate. Because I try to resist making a banal product. It’s clear that, as the world continues to get bigger, a bit of simplification is necessary but not to the point where it becomes totally useless or uninteresting.
Miuccia Prada in einem Interview mit wwd.com
Geführt wurde das Gespräch während eines Prada-Events in Peking. Im Hintergrund sieht man Models für die Catwalk-Show. Da Chinesen keine „billigen“ Baumwoll-Stoffe mögen, wurde die komplette Kollektion mit luxuriösen, schillernden Stoffen aufgewertet. Für die Show wurde eigens der komplette Show-Space der Mailänder Präsentation nach China geflogen…
monsieurluft - 25. Jan, 20:58
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